Dr Beate Stiehler-Mulder is currently an Adjunct Professor at UBI Business School in Luxembourg, and an Associate Member of the Henley Africa Centre for Emerging Market Consumer Studies. She is also a partner at LUX WMN – a magazine for women and a business studio specializing in uplifting women in business and helping all sizes and types of businesses to grow. She previously held the position of the Wholesale & Retail Seta Leadership Chair: Gauteng as well as the position of Senior Lecturer at the Department of Marketing Management at the University of Johannesburg (UJ). Prior to her academic career, she worked for Coverderm, the IMAX theatre (under More Advertising destinations), as well as in sales, working for Aspen Pharmacare and Avid Brands. She holds a PhD in Industrial Economics and Management from the Royal Institute of Technology in Stockholm, Sweden. She has 17 years’ experience in Marketing Commerce, 12+ years’ experience in Marketing and Retail Lecturing and Academic management, 5+ years’ experience in consulting roles, she is a Certified Digital Marketing Professional (DMI International), the winner of an “Outstanding Paper” 2017 from the Emerald Literati Network Awards. She was a main Jury Member for the 2020 & 2021 Financial Mail AdFocus Awards and a judge for South Africa’s first Youth Owned Brand Awards (2022, 2023 & 2024). In 2022 she presented a Ted Talk entitled “The greatest instrument you will ever own”.