I am a PhD candidate and lecturer specialising in marketing, with a focus on the intersection of higher education marketing and the Fourth Industrial Revolution (4IR). My research interests encompass:

- Service-Dominant Logic
- Retail innovation
- Artificial Intelligence in Marketing
- Design thinking methodologies
- Problem-solving in retail contexts

As a researcher, I have consistently demonstrated:

- Critical thinking skills to analyse complex marketing phenomena
- Creative approaches to addressing industry challenges
- Entrepreneurial mindset in identifying research opportunities

Along with my academic contributions in the field of marketing, I have significantly contributed in over five W&R SETA research reports. These projects have allowed me to:

- Bridge the gap between academic theory and practical application
- Drive innovation in marketing research methodologies
- Contribute to the advancement of marketing excellence in both academic and industry settings

My work aims to push the boundaries of traditional marketing paradigms by integrating cutting-edge technologies and innovative thinking. I am committed to producing research that not only advances academic understanding but also provides actionable insights for industry practitioners.