Joyce Mxinwa is a dedicated and accomplished Marketing professional currently pursuing an
MCom in Marketing Management at the University of Johannesburg. With a solid foundation in Retail Management, having earned both a National Diploma and an Advanced Diploma, [Your Name] has consistently excelled in their academic pursuits. Recognized for their outstanding achievements, they have secured numerous awards, including being the top student from 2016 to 2019 and winning the coveted award for the best poster in the Honours poster presentation challenge. Moreover, She was privileged to present their Honours research at the prestigious 1st Social Marketing Conference in Africa in 2023.
Joyce Mxinwa’s research interests lie in the intersection of innovative technologies and the retail industry, particularly within the Fourth Industrial Revolution (4IR) context. Inspired by their Honours assignment on Augmented Reality (AR), they have identified a significant gap in the industry's understanding of these technologies from a South African and African perspective. Driven by a passion for exploring AR and AI's strategic and immersive potential in retail, Joyce Mxinwa is dedicated to contributing to the sector's advancement.
Under the guidance of their supervisors, She has refined their research to investigate customer resistance behaviour towards these innovative technologies despite their undeniable relevance and benefits. As the world becomes increasingly digital, She believes that their research will not only be instrumental in shaping the future of the retail sector in emerging markets like South Africa but will also contribute to enhancing the overall shopping experience for consumers.